OMNIA Partners Blog

3 Ways to Integrate Print into Your Brand's Omnichannel Marketing Strategy

January 27, 2023 / by Indicia Worldwide, a Konica Minolta company posted in Group Purchasing Organization, Corporate Services, Marketing Services, Procurement, gpo

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Print management is known as the outsourcing of print production to a specialist partner that manages the purchasing, production, and delivery of marketing print. From direct mail to retail displays, the print category is mostly comprised of branded materials. While print was suffering in comparison to digital media pre-COVID, it has recently seen a resurgence as an invaluable piece in a brands omnichannel marketing mix.

The main contributors to putting print back into the spotlight are:

  • Digital fatigue from an increase of online messaging
  • Technology advancements for offline and online integration
  • Automation from single source platforms to keep brand messaging on-point
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Part 2: Simplifying ESG Strategies for a Sustainable Transformation

January 6, 2023 / by Konica Minolta posted in Group Purchasing Organization, Corporate Services, Marketing Services, Procurement, Information Technology, gpo

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Human beings are social creatures by nature. We work in teams. We collaborate with peers. We rely on others to help us when working together towards a common goal. So, it should be no surprise that organizations are now focusing on the social aspects of their internal environment as new ESG policies and programs are being created.

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Simplifying ESG Strategies for a Sustainable Transformation

December 8, 2022 / by Konica Minolta posted in Group Purchasing Organization, Corporate Services, Marketing Services, Procurement, Information Technology, gpo

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Operational efficiencies are always at the forefront for members to improve their profitability and to take advantage of new technologies to make their business process accelerate.

But, more and more, investors, customers and regulators have their eye on how businesses are addressing their internal processes under the lens of Environmental/Social/Governance concerns. No action, no performance reporting – sends a poor signal to the community and sets a business up for financial risk as they are evaluated by their ESG scores.

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3 Steps to Realizing ROI Through Creative Production

October 18, 2022 / by Indicia Worldwide, a Konica Minolta company posted in Group Purchasing Organization, Corporate Services, Marketing Services, Procurement, gpo

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To be successful with a digital marketing strategy, today’s businesses need an integrated marketing approach that brings together a spectrum of capabilities to effectively reach customers and grow revenue. In this blog, we tell you what you need to know about creative production to deliver relevant marketing messages to the consumer in multiple channels, at speed and scale. 

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Digital Transformation for a Smarter Business Operation

April 2, 2019 / by Konica Minolta posted in Group Purchasing Organization, Marketing Services, Supply Chain Management, Procurement, IT & Telecom

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We hear it all the time: “If it’s not broken. Don’t fix it.”  That said, you and I know that it pays to upgrade because new technology typically makes things work better, faster and more efficiently.  The same is true of processes at your business. With technology changing so quickly, without taking the step to transform your operations, you can lose your competitive edge.  Your competitors can leap frog over you and get the advantage because they have already made the commitment to automate their operations.

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