Print management is known as the outsourcing of print production to a specialist partner that manages the purchasing, production, and delivery of marketing print. From direct mail to retail displays, the print category is mostly comprised of branded materials. While print was suffering in comparison to digital media pre-COVID, it has recently seen a resurgence as an invaluable piece in a brands omnichannel marketing mix.
The main contributors to putting print back into the spotlight are:
- Digital fatigue from an increase of online messaging
- Technology advancements for offline and online integration
- Automation from single source platforms to keep brand messaging on-point
