To be successful with a digital marketing strategy, today’s businesses need an integrated marketing approach that brings together a spectrum of capabilities to effectively reach customers and grow revenue. In this blog, we tell you what you need to know about creative production to deliver relevant marketing messages to the consumer in multiple channels, at speed and scale.
Creative production is a term used to describe a stage in the creation of marketing assets which is solely focused on expanding out a core message and core creative across as many marketing channels as required. The last decade has proven transformative for the entire marketing industry, and changing consumer purchase behaviors post-pandemic has evolved creative production from a functional marketing output to an integral part of a brand's marketing toolkit. The result is an ROI uplift delivering cost and time efficiencies across markets. Additional benefits include:
☑️ Maintaining campaign cohesion
☑️ Preserving brand integrity
☑️Adapting language, dialect, and cultural nuances where relevant
☑️ Ensuring best practice user experience across multiple channels
Incorporating a group purchasing organization (GPO) into your creative production strategy allows you to deliver marketing collateral at speed and scale, along with providing access to industry experts that can guide you through this complex process.
➡️ Let’s take a closer look at the three steps crucial to realizing ROI through creative production.
1. Adapt creative production to the changing consumer landscape
For brands to remain agile post-pandemic, it’s critical they adapt to meet the changing purchase behaviors of their consumers through their creative production process. Competitor speed and rising costs are two of the main issues that remain during the on-going pandemic recovery.
As the only agency that combines creative, data and technology talent with production and procurement expertise, at Indicia Worldwide we help solve these challenges by enabling our clients to improve marketing performance and efficiencies.
2. Activate Martech Solutions
The on-going evolution of technology offers brands the ability to automate the creative production process through Digital Asset Management (DAM) tools and automation. Investing in DAM tools allows marketers to localize and download assets within minutes, while keeping costs low, while automating the creative production process delivers high quality, brand consistent marketing materials at scale
3. Solidify external partnerships
Appointing creative production agencies as strategic partners (not just transactional vendors) can prove time and cost-effective over the long-term. For one Indicia Worldwide global FMCG client, results included a 25% cost savings and a 37% increase in time efficiency after a creative production partnership was established. Activating a creative production agency provides additional support to increase volume and speed, as well as help brands avoid the time and financial cost of training to upskill team members.
Creative Production Through the Indicia Worldwide Lens
With a presence in 35 markets across four continents our global ‘hub and spoke’ model provides two key benefits for brands:
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Always on – with multiple hubs in different regions we can share work across time zones to ensure creative production continues during market down-time
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Scale – the ability to provide specialized on-demand resources efficiently
For global brands looking to meet changing consumer needs, delivery of the right messages, to the right audiences, at the right time is vital for success. While activating creative production as an integral tool, we’ve helped brands realize ROI, increase efficiencies, and maintain brand integrity within their marketing collateral.
Your Trusted Advisor for Your Creative Production Needs
Leveraging a GPO adds value to your organization by providing additional support to increase volume and speed within your creative production strategy.
As the only agency that combines creative, data and technology talent with production and procurement expertise, Indicia Worldwide helps clients to improve marketing performance and efficiencies. As a marketing solutions provider and part of Konica Minolta, they realize ROI for clients by enabling them to deliver more engaging, cost-effective and sustainable customer experiences. Through activating creative production as an integral tool, they’ve helped brands realize new financial value, increase efficiency, and preserve brand integrity within their marketing collateral.
For more information, contact your OMNIA Partners sales representative and Konica Minolta team.
